The cosmetic market has been inundated with anti-aging creams that claim to arrest the visible impact of aging on the human skin. It has become difficult for the average consumers to judge for themselves what the best cream would be. Dermatologists have relied on numerous evaluations of different products to narrow down the market. Researchers have been able to award the tag of best anti-aging ingredients to help the consumer choose what is right for them. Listed here are some factors that go into benchmarking a framework for the perfect product.
Researchers choose possible candidates for anti-aging products by examining these factors: Ease of application, required duration of use for results, effects on all skin types, and price of the product are just some of the things taken into account to create the perfect product for the average user. They knew they had to take into account that the average buyer was the middle-class consumer who could not afford to go to dermatologist on a regular basis. The products however were tested in dermatologist’s offices and the results were passed down to the shopper.
The primary criterion for the ideal cream was ease of application. Products that required bleaching or steaming were taken out of the selection process. People wanted a cream that was easy to apply and did not require special treatment. Efficiency was high on the list of needs from the consumer.
Another consideration was the duration of time to see results. Any cream had to materialize results in 4-6 weeks keeping in mind that the customer’s patience for results wavered after the time the second purchase is finished. Most people will give a product a chance if the results are immediate, other wise the market was fickle.
The best anti-aging cream would also be adaptable to all skin types and be fit for both sexes. Most people do not go see dermatologist for their aging skin therefore rely on the tests to be able to trust the results. They also needed a product that was effective for both genders. Obviously, not all skin is created equal therefore a range of issues had to be taken into consideration for the best performance.
Researchers could not leave out the cost factor. The average consumer is middle-class with many responsibilities and average income. They were looking for results that would not eat their pocket book. To be able to sell an anti-aging product to this sector required cost effective ingredients.
There are many manufacturers today in the anti-aging market. Judging from the variety of products on the shelves today, the cosmetic industry has succeeded in finding an efficient anti-aging cream that is cost effective, and provides wrinkle removing results to the average consumer.