Let me first say, not just any firming cream will do once you have reached the age of 40. At this point in life, our skin requires a much different approach. After all we are no longer spring chickens any more.

So what is the best firming over the counter night cream for people over 40.

The answer to that is simple, you want a firming cream that really works for your skin, specifically one that is not full of harmful chemicals, and one that has a sufficient amount of proven ingredients to tighten up sagging skin.

I want to start out by telling you what changes with our skin as we age. Collagen and elastin are two substances our body's produce in a sufficient amount when we are young. Collagen and elastin work together to keep your skin firm and flexible. As we age our body's produce less of these causes causing the skin to become less firmer and flexible, which results in sagging less flexible skin.

Another change that happens from aging is our body's produce less hyaluronic acid, so moisture retention is lost. Hyaluronic acid can hold up to 1000 times its weight in water. This plumps up the skin giving it that firm youthful appearance.

So, in order to find the best firming over the counter night cream for people over 40, you must find one that has the effective ingredients in it to stimulate the regrowth of collagen and elastin in your skin for increased firmness and flexibility. It also needs to be able to increase your hyaluronic acid levels to increase moisture retention to give your skin that youthful firm appearance you desire.

Let's not forget, you also want a firming cream that is natural and free of harmful chemicals.

After some extensive research I was able to find a firming night cream that contains these powerful ingredients in one product line, and I was able to effectively firm up my own skin, and do it in a short time.

Feel free to visit my website where you can find a firming cream that I used for firming up my skin. At the very least, you'll learn more about what to look for and what to avoid so you do not waste your money when it comes to taking care of your precious skin.